Liam Hemsworth to front a new Diesel campaign. The Australian actor started his career off with roles in the soap opera Neighbours as Josh Taylor and as Marcus on the children’s television series The Elephant Princess, then he moved on to portray Gale Hawthorne in The Hunger Games and now the announcement has come out that he will be the new face of Diesel’s new Only the Brave fragrance for men. He is the older brother to the actors Luke and Chris, signed up to be in the print and TV campaign choosing for the first time a celebrity to be the star of their adverts.
According to the label ”the brave one is characterised by his strength, his determination and most of all his ability to live life bravely on his own terms” and the fashion company insists the hunky actor embodies the message of the product.
Andrea Rosso, Diesel’s creative director, said:
”I think that Liam embodies these qualities, I am happy to have him representing Only the Brave.”
Hemsworth, twenty-five has also headed up an advertising campaign for British clothing brand Bench,
and is said to be looking to increase his commercial deals in the future.
Look for The Diesel Only the Brave sometime later this year. Also, look for Hemsworth in the Western movie ‘By Way of Helena’ and ‘The Hunger Games: Mockingjay – Part 2′, the conclusion of the fantasy movie series.
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